Willamette Falls /
Edit Willamette Falls
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Category
Status
Scaling
Live
Building
Idea
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What it is (one line)
A marketing site, investor portal, and CMS for a Willamette Falls assisted-living community.
Audience
Adult children researching care for a parent, prospective residents, and accredited investors evaluating the development.
Voice (the brief Atlas writes in)
Warm, reassuring, and dignified. Calm authority for an emotional decision. For investors, the same warmth turns sober and numbers-forward.
Voice traits (comma-separated)
Channels (comma-separated)
Positioning
Care-first, not facility-first. Two audiences (families + investors) served from one site with distinct registers.
Current goal
Keep marketing site and investor portal in sync; fix git auto-deploy (currently must `vercel --prod`).
Operator notes (for Atlas only)
Supabase + Vercel. Family voice and investor voice must stay distinct.
Helm id (only if it differs from this slug)
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