Portfolio /
Willamette Falls
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willamette-falls
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Real estate / Senior living
A community built for dignity in later life.
What it is
A marketing site, investor portal, and CMS for a Willamette Falls assisted-living community.
Audience
Adult children researching care for a parent, prospective residents, and accredited investors evaluating the development.
Positioning
Care-first, not facility-first. Two audiences (families + investors) served from one site with distinct registers.
Current goal
Keep marketing site and investor portal in sync; fix git auto-deploy (currently must `vercel --prod`).
Voice
Warm, reassuring, and dignified. Calm authority for an emotional decision. For investors, the same warmth turns sober and numbers-forward.
warm
reassuring
dignified
trustworthy
grounded
Channels
Marketing site · Investor portal · Local / referral
Operator notes
Supabase + Vercel. Family voice and investor voice must stay distinct.