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Name
Tagline
Category
Status
Scaling
Live
Building
Idea
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What it is (one line)
A DTC service that restores damaged family photos — a preview-first funnel with honesty grades (ROUTINE / CHALLENGING / PARTIAL) and dedicated memorial logic.
Audience
People with cherished but damaged old photos — often tied to memory, family, and loss.
Voice (the brief Atlas writes in)
Tender, honest, memory-honoring. Sets real expectations with the honesty grades. Warm without overpromising.
Voice traits (comma-separated)
Channels (comma-separated)
Positioning
Preview-first and honesty-graded — earns trust by showing what's possible before you pay. Pawtrait-pattern.
Current goal
Clear launch blockers; funnel smoke-verified live. Not deployed.
Operator notes (for Atlas only)
v0 built + 39 tests, funnel smoke-verified, zero-secrets mocks. Honesty grades + memorial logic.
Helm id (only if it differs from this slug)
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