A DTC service that restores damaged family photos — a preview-first funnel with honesty grades (ROUTINE / CHALLENGING / PARTIAL) and dedicated memorial logic.
Audience
People with cherished but damaged old photos — often tied to memory, family, and loss.
Positioning
Preview-first and honesty-graded — earns trust by showing what's possible before you pay. Pawtrait-pattern.
Current goal
Clear launch blockers; funnel smoke-verified live. Not deployed.
Voice
Tender, honest, memory-honoring. Sets real expectations with the honesty grades. Warm without overpromising.
tenderhonestwarmrespectfulclear
Channels
Web app · Instagram / Facebook · Memorial / occasion marketing
Operator notes
v0 built + 39 tests, funnel smoke-verified, zero-secrets mocks. Honesty grades + memorial logic.