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Vellum
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vellum
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B2C premium / PropTech
Real-estate documents, decoded for serious buyers.
What it is
A premium real-estate document-intelligence product for affluent buyers and sellers — the monetizable, upmarket sibling of Plainsight.
Audience
Affluent home buyers, sellers, and their agents who want disclosures, inspections, and contracts read with an expert's eye before they sign.
Positioning
White-glove document intelligence for six- and seven-figure transactions. Freemium on the surface, subscription underneath. Funds Plainsight.
Current goal
Faithful port of the Plainsight engine plus the premium product layer; define pricing and the freemium boundary.
Voice
Discreet, confident, quietly luxurious. The register of a trusted advisor, not a chatbot. Precise and reassuring; spends words carefully.
refined
confident
discreet
precise
reassuring
Channels
Web app · Realtor partnerships · Referral / concierge
Operator notes
Same engine as Plainsight, opposite brand register. Premium subsidizes the free tool.