vellum·B2C premium / PropTech

Real-estate documents, decoded for serious buyers.

What it is

A premium real-estate document-intelligence product for affluent buyers and sellers — the monetizable, upmarket sibling of Plainsight.

Audience

Affluent home buyers, sellers, and their agents who want disclosures, inspections, and contracts read with an expert's eye before they sign.

Positioning

White-glove document intelligence for six- and seven-figure transactions. Freemium on the surface, subscription underneath. Funds Plainsight.

Current goal

Faithful port of the Plainsight engine plus the premium product layer; define pricing and the freemium boundary.

Voice

Discreet, confident, quietly luxurious. The register of a trusted advisor, not a chatbot. Precise and reassuring; spends words carefully.
refinedconfidentdiscreetprecisereassuring

Channels

Web app · Realtor partnerships · Referral / concierge

Operator notes

Same engine as Plainsight, opposite brand register. Premium subsidizes the free tool.